Councils are receiving almost 5,000 complaints a day over their failure to collect rubbish, according to new figures. An analysis shows calls to local authorities over bin collections has soared by more than a third in just five years. In total, more than 1.8 million complaints about rubbish not being collected were lodged with 336 councils last year - an average of 4,931 a day, according to the figures obtained through a series of Freedom of Information (FOI) requests.

Aware of the high volume of waste enquiry calls received, IEG4, working alongside councils and its partner Yotta, developed a highly intelligent, mobile responsive digital service for waste management service requests. This provides citizens with the ability to submit a missed bin request, or, request a replacement bin, at a time to suit them, on the device of their choice.

With full bi-directional integration to the waste management systems and lorries' in-cab technology, citizens receive a response in real-time, which reduces unnecessary contact to the council and removes paper-based processes from the equation.