Insights

Transforming Public Services

Leading the way with Public Services

November 4, 2019

Digital
Digital

They Ask, You Answer - Using an Outcome-Based Approach

The relationship between most citizens and their council is light touch and sporadic. The vast majority of citizens have little more than a Council Tax relationship with their council, with infrequent and difficult-to-predict touch points when it comes to the services they require. Maintaining a single view of these customers, just in case it’s needed, is a massive and unnecessary overhead.