Transforming Public Services

Leading the way with Public Services

October 4, 2019

User Experience
User Experience

Opening doors and unlocking the potential of better customer service

Imagine, as a local authority citizen, walking down a corridor where each door relates to a page shown every time a hyperlink is clicked, that potentially leads you to the information you require. Many doors may need to be opened before you find the answer you want. In fact, with this analogy, it doesn't matter the circumstance of the person opening the door, the time of year, whether revenues and benefits recovery and billing has happened; each door remains fixed in place, and the answers remain hidden.