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It's Personal
For those of you that have been working on digital services forever, you’ll remember something called web 2.0. It was dismissed as irrelevant by naysayers back in 2005 but it turned out to be massive. While the layperson may not know what web 2.0 means or stands for they will almost certainly have interacted with a service that was born out of the evolution of internet to “web 2.0”.