CitizenVu

Exceed Expectations

Gartner research found that 92% of organisations know the importance of meeting consumer expectations and identified personalisation as a top priority in doing so. In spite of this, just 23% of companies in the private sector have this. In the public sector, until CitizenVu, personalisation was non-existent.

‍CitizenVu delivers a new kind of website for councils. Enabling citizens, through the website to interact, engage and get things done. Quick to implement, CitizenVu delivers value swiftly without the need for weeks of consultancy and professional services costs. Plus, with personalisation capabilities inbuilt, CitizenVu will provide novel and compelling user journeys.
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McKinsey research also states that highly personalised experiences, when widely available and able to use underlying data, are difficult for competitors to imitate. Indeed, the value across all sectors of personalisation is forecast to be in the trillions of pounds.

While profits are not the focus of the public sector, the operational savings attained through enhanced digital service use, are.