At IEG4, we want to provide building blocks of function that can be reused for any use case. We want the data you have to be surfaced in the channels you want without having to do the same work over and over.

To power OneVu we built an API Framework, which is essentially an abstraction / middleware layer that takes the data from the many back office applications a council has and converts it into a format that:

- is consistent for all back office systems
- can be interpreted and used by non-technical users
- follows best practice i.e. JSON

The reason we built this for OneVu was to provide the means for council staff to be able to change content in their self-service portal without the need for help from IT. However, a benefit of this approach is that we created a middleware that was able to extract data from many back office systems and also store content that a council had local to themselves. This area is essentially a layer where all integration logic and content is held and is separate from the OneVu application itself.
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IEG4's EasyDataFeeder is a set of RESTful APIs that leverages this API framework to be able to surface the content held in back office systems to any channel that needs it. This is irrespective of the integration protocols used by council systems.

EasyDataFeeder can be used to:

- provide website personalisation
- power smarter chat bots / LEX IVR functions
- surface content from back office apps into CRM applications like Salesforce/Microsoft Dynamics