When Bracknell Forest Council launched a digital service to allow residents to handle housing benefit and council tax discount claims online, it was inundated with people who wanted to create an account.
'Light CRM' helps two councils make digital the preferred choice for their citizens - delivering a 45% reduction in calls and 39% decrease in visits to council offices
By integrating a suite of intelligent forms directly into the main revenues and benefits system, Central Bedfordshire has streamlined processes and improved the citizen user experience.
Birmingham City Council has seen 100% take up of its new ‘intuitive’ digital benefits form, which has halved the time it takes claimants to fill in.